Top Authoring Tools 2025: Choosing the Right Tool for the Job
đ ď¸ 2025 Buyerâs Guide
A 2025 comparison of Chameleon Creator, Articulate Rise, Storyline, Captivate, and Easygenerator
With so many authoring tools, how do you find the one that actually works for your teamâand your learners? We compare what matters most: design quality, scalability, usability, interactivity, analytics, and speed to iterate.
Atâaâglance comparison
Tool | Design flexibility | Interactivity & branching | Ease of use |
Analytics/feed-back |
Publish options |
---|---|---|---|---|---|
Chameleon Creator | High (onâbrand layouts, components) | Branching, 25+ interactions | Designed for all skill levels |
Builtâin analytics + Chameleon Collect (learner feedback) |
SCORM, URL link share |
Rise 360 | Low | Basic interactions | Very easy (templated) | Via LMS/LRS; limited insights | SCORM |
Storyline 360 | Very high | Advanced branching, custom design | Expertâfriendly | Custom xAPI statements possible | SCORM |
Adobe Captivate | High | Strong for simulations | IntermediateâAdvanced | xAPI supported via LMS/LRS | SCORM |
Easygenerator | LowâMedium | Basic interactions | Very easy (SMEâfirst) | Builtâin LRS + external xAPI | SCORM |
đ 1. Chameleon Creator
A modern, designâforward authoring tool that balances speed, flexibility, and learner engagement. See platform overview
Why teams choose it |
Drawbacks |
Highly customisable visual design for onâbrand learning. | Not designed for highly complex software emulations |
Easy for SMEs and designers to coâcreate. | |
Branching, analytics, and learner feedback via Chameleon Collect and Chameleon Analytics. | |
Publish to SCORM or share a secure link in seconds. |
âIt took me an hour without any training to master.â

Lauren Jepson, Contact Energy
Head of Talent, Learning & Capability,
Results from customers:
- AFL: +71% completion and 20Ă increase in optional module participation.
- Specsavers: +38% learner satisfaction; 4.6/5 average rating.
- ANZ: 450+ learning resources created by 400+ users across 5 regions.
- NRL: Shifted to Chameleon to increase engagement for volunteers.
2. Articulate Rise 360
Quick, structuredâand sometimes rigid.
Why teams choose it
- Fast, templated builds for general purpose.
- Clean, responsive output.
- Part of the Articulate 360 suite and integrates with Storyline.
Drawbacks
Official site ⢠Pricing
Note: Rise can publish xAPI packages, but does not offer the same level of custom statement control as Storyline.
3. Articulate Storyline 360
Deeply customisableâpowerful, but slower and more technical.
Why teams choose it
Drawbacks
- Steep learning curve; longer production time.
- Desktopâcentric workflows; less ideal for very fast iteration.
- Doesn't work on Apple products.
- Non-responsive (won't respond to fit mobile screens)
4. Adobe Captivate
Adobe Captivate is a strong choice for organisations looking to incorporate VR and AR into their learning experiences. Great for simulations but can be complex and challenging to use.
Why teams choose it
- Strong for software demos and screen recordings.
- Modernised UI ("allânew Captivate") with responsive options.
- xAPI workflows supported via LMS/LRS. (Overview)
Drawbacks
- Less friendly for generalist teams
- steeper learning curve.
Official site ⢠Buying guide
5. Easygenerator
Simple, fast, and built for SMEs.
Why teams choose it
- Very easy for nonâdesigners; quick knowledge sharing.
- Exports to SCORM 1.2/xAPI and allows for native integrations to LMS.
- Builtâin LRS with option to send data to external LRS. (details)
Drawbacks
- Limited customisation and interactivity
- Output can feel templated - can impact learner experience.
How to choose the right tool (start here)
- Who creates the content? Designers, SMEs, or both?
- What level of interactivity do learners really need? (Quiz + branching vs. simulation.)
- Speed to launch & iterate: days or weeks?
- Brand control: do you need pixelâperfect design?
- Distribution: SCORM, xAPI or URL links (good for external learners).
đĄNo single tool does everything. Rise is fastâbut rigid. Storyline is powerfulâbut slow. Captivate excels at simulations. Easygenerator is quickâbut limited. Chameleon Creator balances speed, design flexibility, branching, and analytics for scalable, onâbrand learning.
Chameleon Creator
Trusted by leading brands
Used by organisations like ANZ, Specsavers, AFL, and NRL.
Quick summary
TLDR: In 2025, teams typically choose between speed & consistency (Rise, Easygenerator), power & control (Storyline, Captivate), and a balanced, designâforward middle ground (Chameleon Creator). Pick based on who builds content, interactivity required, brand needs, and analytics workflow.
- Chameleon Creator: fast, highly customisable, branching + analytics + learner feedback in one platform; SCORM and link sharing.
- Rise 360: rapid, templated; limited custom xAPI; integrates with Storyline.
- Storyline 360: full control and custom xAPI; slower, specialistâfriendly.
- Adobe Captivate: strong for software simulations; xAPI via LMS/LRS.
- Easygenerator: SMEâfirst speed; SCORM/xAPI; builtâin LRS with external reporting.
Next steps
- Try Chameleon and build beautiful, engagaing learning today. Start a free trial or book a demo.
- Take a tour of Chameleon Analytics.
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